Deciding among a media announcement and earned press reporting is a significant choice for many organizations. While releasing a news release provides instant control over your story and audience , it’s essentially promotional. On the other hand, achieving news attention from reputable publications

While a media announcement can initiate the discussion about your organization, it’s typically considered a self-promotional form of communication . Objective press reporting , however, often carries considerably more weight when it comes to generating company reputation . Securing positive articles